ScienceDaily (Oct. 25, 2012) — Long after women have chosen Mr. Stable over Mr. Sexy, they struggle unconsciously with the decision, according to a new study by UCLA researchers who look at subtle changes in behavior during ovulation.
Through a series of high-profile studies, Haselton's lab has revealed telling changes that take place in women's behavior during ovulation. Possibly to increase the odds of attracting suitable mating partners, these behaviors include a tendency to dress up and to speak in a higher-pitched, more feminine voice and -- in a potential inbreeding-avoidance mechanism -- to refrain from contact with male kin. In addition, the lab has found that women whose mates are less sexy and masculine tend to be more attracted to other men during the few fertile days leading up to ovulation.
"We don't know if men are picking up on this behavior, but if they are, it must be confusing for them," Larson said.